Shopify vs custom ecommerce: which approach fits the business?
A practical way to decide between a platform, a bespoke storefront and fully custom commerce.
Read guideInsights
Insights
Practical guidance about websites, ecommerce, bookings, automation and online business decisions.
Responsive website design across every device
How responsive layouts adapt to different screen sizes without treating one device as more important than another.
Read guideDirect booking website or subscription booking platform?
How to compare ownership, fees, integrations, maintenance and the customer experience before deciding.
Read guideWhat does a professional business website actually need?
The core content, trust signals and technical foundations that matter before extra features are added.
Read guideWhat affects the cost of a website?
Why functionality, content, integrations and administration matter as much as page count.
Read guideWhat should you own when a website is finished?
A guide to domains, data, hosting, custom code and handover.
Read guideWhat happens after a website launches?
Maintenance, backups, measurement and improvement once the site is in real use.
Read guideWhen does a business need a portal or web app?
How to tell when a normal public website is no longer enough for the business process.
Read guideWhat should a business automate first?
How to identify repetitive workflows that are worth automating without overcomplicating the business.
Read guideThese guides are written to help business owners compare approaches before committing to a project. The aim is to explain trade-offs clearly rather than promote one technology for every situation.
